First-time customers who haven't had a car with the new technology. From the moment we walked into Bay Mazda, we were warmly and sincerely treated. Every aspect of the car was clearly explained and reinforced with comments like, Call any time or drop in if you need something explained." Matt and Sean were friendly and knowledgeable, with never a sense that there was any pressure to purchase the car, or the service packages and extras. I observed the relaxed nature of other customers waiting for their cars in service. That spoke volumes to the positive experience that will continue when we bring our new Mazda in for any maintenance. Kudos to the team.